Junoon project, an initiative of DLF Foundation started in July 2017 and continued till March 2018 with an objective to promote art and culture. The project started off with a realisation that there is a large untapped pool of talented artists across Delhi NCR and outside, who are not able to get a platform to showcase their talents regularly and are unable to get recognition in the long run. Junoon partnered with DLF Cyber Hub to help the budding artists across all age groups and economic statuses perform at their Amphitheatre area. The artists were given the opportunity to showcase their multiple talents in the area of music, dance, poetry recitation, etc. A total of 28 events have been organised since the beginning of the project. The event took place initially on Saturdays then, later on, every Sunday for one and half hours.
Artists from all parts of India and global regions showed their flair in music and dance in the Junoon project. Some of the artists were individual performers who had no linkage with any dance or music academy, group, etc. While others were from different academies, institutions, etc. A total of 724 artists (individuals and through academies) received the opportunity to give on-stage performances through Junoon. The artists who performed through Junoon were children starting from age 7 years and above, adolescents, youth, adults and senior citizens belonging to both sexes.